Holiday Inn Express is the largest brand of the Intercontinental Hotel Group. With a portfolio of 2500 hotels globally, the brand was set to launch 14 hotels across 10 key Indian cities. The task at hand was to build brand awareness and consideration. Being a budget hotel chain, the brand is targeted to 'Smart Business Traveller' mostly junior to mid level executives and owners of Small Business Enterprises. The brand wanted to promote the philosophy of giving more where it mattered most.
Integrating comedy as a lever in line with the fun & witty personality of the brand across channels, we created minute long content videos with famous stand up comic Atul Khatri. His witty take on topics like "Rocking a Presentation", "Dealing with setbacks" and "Time Management" struck a chord with smart business travellers across the nation.